China News News China » Sports: How China’s World Cup dream unraveled – and how it’s slowly growing again
As the World Cup grips North America this summer, China will again watch from the sidelines, while its fans cheer on unlikely amateur soccer stars — from delivery drivers to villagers — now playing in ...
News China » Sports: China’s World Cup frenzy: 70 billion views, 83.3 billion yuan in lottery football sales
Figures from CCTV and China Sports Lottery reveal tournament's reach while sponsors and retailers also benefit from huge interest The Fifa World Cup really grabbed the attention of football fans and ...
News China » Sports: Why the World Cup Keeps Eluding China
Welcome to Foreign Policy’s China Brief. This week, as the FIFA World Cup heats up in North America, we explore the state of Chinese soccer and why—despite repeated attempts at reform—it hasn’t found ...
News China » Sports: A soccer mystery: Why mighty China fails at the world's biggest sport
In April, Chinese President Xi Jinping visited a company that makes humanoid robots. There he floated an idea to fix the country's woeful men's soccer team. “Can we have robots join the team?” Xi was ...
News China » Sports: China bans 43 soccer players and officials for life for match-fixing
The Chinese Football Association has banned for life 38 soccer players and five club officials after a two-year investigation into match-fixing and gambling, as part of a crackdown on corruption in ...
News China » Sports: China's export of sports equipment hits 67.53 billion yuan in first 6 months of 2026
IN the first half of this year, China’s exports of sports equipment reached 67.53 billion yuan ($9.95 billion), including 3.08 billion yuan worth of balls, as the World Cup sparked a global surge in ...
News China » Sports: China sports brands score NBA stars to assist global ambitions
Signing celebrity athletes like Kyrie Irving has become a key strand of Chinese brands' expansion strategy (Hector RETAMAL) NBA star Kyrie Irving walked out onto a basketball court in southwest China ...
News China » Sports: Is China Really Out Of Sight And Out Of Mind At The World Cup?
Forbes contributors publish independent expert analyses and insights. Professor of AfroEurasian Sport, geopolitical of sport specialist. This voice experience is generated by AI. Learn more. This ...
News China » Sports: China sports brands score NBA stars to assist global ambitions
NBA star Kyrie Irving walked out onto a basketball court in southwest China to rapturous applause, his brightly colored Chinese-made sneakers a vivid statement of domestic sportswear brands' ...